1. [Google Tag Manager Fundamentals - Starting out with the Google Tag Manager - Course Introduction]What are the main benefits of using Tag Managers and esp. Google Tag Manager?(Multiple Answer)

Answers

Check or X if correct

Simplifies and speeds up tag deployment

X

Streamlines tag loading for faster website performance

Manage different versions of tags used on a website

X

Makes it easy to set up advertising, remarketing tagging and triggers

All of the answers are correct

Works equally well for website and mobile applications

Provides hands-off advanced configuration options for Admins without coding skills or developer support

All the answers are correct

2. [Google Tag Manager Fundamentals - Starting out with the Google Tag Manager - Develop a tag implementation strategy]What is required to best implement website tagging using the Google Tag Manager (GTM)? (Multiple Answer)

Answers

Check or X if correct

Decide which existing tags on the website can be managed with GTM and if possible, manage all tags via GTM.

Use GTM to install the Google Analytics Page View Tag (container snippet) on every page of the website

Decide the static and dynamic values that are going to be passed from the website via users' actions

Makes it easy to set up advertising, remarketing tagging and triggers

Decide which tags can provide the data needed to according to the measurement plan

Fully fleshed out measurement plan such as the one supplied with Great Outdoors Travel Exp by Google Analytics

Deploying Google Analytics 360i is necessary to map the measurement plan to the tagging implementation

All the answers are correct

None of the answers are correct

3. [Google Tag Manager Fundamentals - Starting out with the Google Tag Manager - Tag Manager Overview]Where does GTM (Google Tag Manager) Administration happen?(Multiple Choice)

Answers

Check or X if correct

Account level

Property level

View level

Label level

Water level

None of the answers are correct

All of the answers are correct

4. [Google Tag Manager Fundamentals - Starting out with the Google Tag Manager - Tag Manager Overview]How many implementations of GTM are typically required for most organizations?(Multiple Choice)

Answers

Check or X if correct

1

2

3

4

5

6

7

All answers are correct

None of the answers are correct

5. [Google Tag Manager Fundamentals - Starting out with the Google Tag Manager - Tag Manager Overview]An organization with 59 domains that are each measured by Google Analytics and Google Tag Manager need how many container tags?(Multiple Choice)

Answers

Check or X if correct

59

57

1

69

67

6. [Google Tag Manager Fundamentals - Starting out with the Google Tag Manager - Tag Manager Overview]What is contained in a Trigger? (Multiple Answer)

Answers

Check or X if correct

Variables

Operators

Values

Targets

Weapons

7. [Google Tag Manager Fundamentals - Starting out with the Google Tag Manager - Tag Manager Overview] Each GTM managed tag must have at least one trigger to be able to fire (be triggered).(T/F)___________________________________

8. [Google Tag Manager Fundamentals - Setting up Google Tag Manager - Understand the Data Layer]What is the data layer?(Multiple Choice)

Answers

Check or X if correct

JavaScript object that holds event or variable data from a website

Layer of software that connects Google Tag Manager with the rest of the world

Layer in 7 layer OSI model that governs internet communications

All the answers are correct

None of the answers are correct

9. [Google Tag Manager Fundamentals - Using additional tags for marketing and remarketing - Set up Dynamic Remarketing]What groupings could an audience list for remarketing include?(Multiple Answer)

Answers

Check or X if correct

All users to your website or app

Users visiting a specific page or area of your website or app

Users who create a specific goal

New users that Google Analytics machine learning decides are viable

Custom lists built based on segments used on your website

Users who have taken a specific sequence of actions on the website

Viewers who have watched an advertisement about your website on TV.

All answers are correct.

None of the answers are correct.

10. [Advanced Google Analytics - Organizing your Analytics account]What is the simplest and most direct way to update multiple websites are tracked by the same organization in Google Analytics?(Multiple Choice)

Answers

Check or X if correct

Google Tag Manager

Google Cross Domain Manager

Google Ads

Google Rollups

Manually updating each page of every website in the organization with the same Google Analytics identifier

None of the answers are correct

All of the answers are correct