Question: 1 . Google wants to develop a laptop to compete with Apple s MacBook Pro. Google believes the price of this model must be no

1. Google wants to develop a laptop to compete with Apples MacBook Pro. Google believes the price of this model must be no more than Apples price of $1,199 per unit to be competitive. Google expects to sell 20,000 units of this laptop model and has a target markup percentage of 25%. Assumed data for Google follow. Google uses the total cost method in setting its laptop price.
Variable costs
Per unit
Direct materials
$490
Direct labor
60
Overhead
140
Selling, general, and administrative
10
Fixed costs
Annual total
Overhead
$2,500,000
Selling, general, and administrative
1,500,000
Compute:
Compute Googles total cost per unit if 20,000 units are produced.
Determine Googles dollar markup per unit.
Determine Googles selling price per unit.

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