Question: 1. Have you ever made a purchase based on something you have read or seen on Facebook? What was the product and what made you

1. Have you ever made a purchase based on something you have read or seen on Facebook?

What was the product and what made you interested?

2. What types of Facebook ads did Hubble use? Which types were the most effective?

3. What are some of the issues for firms hoping to use Facebook ads to build a microbrand?

4. What obstacles does Facebook face in monetizing itself as a marketing and advertising

platform? Are there other ways for Facebook to make a profit from marketers and

advertisers?

5. How does Facebook engage its users differently than traditional online marketing?

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