1. How are segmentation, targeting, and positioning different from each other? How are they related? Explain using an example of a real company, brand, and/or product of your choice.

2. Propose a new product for a real company of your choice (but NOT one that was used for a group project). Given this product, propose an Integrated Marketing Communications (IMC) campaign for this product. Include at least three elements of the promotional mix and explain how they are integrated (i.e., how they all communicate a consistent promotional message).