Question: 1. How can a firm develop and establish an effective positioning in the market? 2. How do marketers identify and analyze competition? 3. How are

1. How can a firm develop and establish an effective positioning in the market? 2. How do marketers identify and analyze competition? 3. How are brands successfully differentiated? 4. How do firms communicate their positioning? 6.What are some alternative approaches to positioning? s. What are the differences in positioning and branding for a small business

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3. Did the characteristics of the communication match the purpose of the presentation? SSSAP Questions

]. Did the presenter prepare the audience with climate, credibility, and content sets? Did the presenter seem to understand the audience?

2. Did the presenter appear to have more than one goal for the presentation? If so, did the goals appear to be competing or complementary?