Question: 1. How can Swapfiets define their target audience? 2. Which awareness and attitude considerations for the non-users of Swapfiets may be important to address to

1. How can Swapfiets define their target audience? 2. Which awareness and attitude considerations for the non-users of Swapfiets may be important to address to attract new users? (See Slide 14, Chapter 6 Table 6.1. for inspiration) 3. Which communication and promotion activities would you advise for Swapfiets in order to maintain and increase brand loyalty

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