$1.$ How could Marriott leverage current and emerging issues and trends to invent a new future for itself and adapt to an evolving and uncertain environment?

$2.$ How can Marriott prepare for changes in the hospitality industry?

$3.$ What other measures should Marriott take to support its guests and loyalty members and keep them feeling safe and engaged with the brand?

$4.$ How should Stephanie Linnartz work to position the company to survive today and thrive in the uncertain hotel industry of the future?

$5.$ How is Marriott using data and analytics to improve the guest experience?

$2.$ What are the implications of these entry barriers for new entry?

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$3.$ What stage of development is the industry now at$?$

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$4.$ Why is there now a price war in the industry?

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$5.$ What, if anything, can the main players do to limit price competition?