Question: 1 . How did Iger and Lucas prepare? 2 . How did they build trust and ensure good future relationships? 3 . How did they

1. How did Iger and Lucas prepare?
2. How did they build trust and ensure good future relationships?
3. How did they communicate?
4. How each of them establish and increase their BATNA.
5. Did they meet their own objectives? How?
The negotiations between Disney and Lucasfilm - A negotiation case study

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