Question: 1. How did IKEA adapt its strategy for competing in international markets to suit the Chinese market? 2. Which macro-environmental forces most impact IKEA's

1. How did IKEA adapt its strategy for competing in international markets

1. How did IKEA adapt its strategy for competing in international markets to suit the Chinese market? 2. Which macro-environmental forces most impact IKEA's China operations? 3. What has IKEA done to cope with competition from its rivals in the Chinese furniture industry? 4. How should IKEA strike a balance between 'global' and 'local' in designing an effective marketing strategy in China? 5. Is IKEA's business strategy producing good financial results? Use the financial ratios in Table 4.1 in the text as a guide. 6. What recommendations would you make Angela Zhu and her team to foster IKEA's future growth in China?

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Answer The IKEA Group has operations in 43 countries Total of 315 stores in 27 countries In 2014 the IKEA Group stores had 716 million visits IKEA had more than 15 billion visits during FY14 up 15 fro... View full answer

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