Question: 1. How do consumers select what stimuli they will perceive? How do they organize this information? 2. Explain the two behavioral learning theories discussed in

1. How do consumers select what stimuli they will perceive? How do they organize this information? 2. Explain the two behavioral learning theories discussed in this course. How can the principles behind these theories be applied to the development of marketing strategies? 3. What is motivation, and why is it important in the study of consumer behavior? Can motives be measured, and if so, how

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