Question: 1. How do emotions affect purchasing decisions? 2. Why is it important for a company to identify its target market before developing a social media

  • 1. How do emotions affect purchasing decisions?
  • 2. Why is it important for a company to identify its target market before developing a social media campaign? 
  • 3. How can businesses entice Facebook users to interact with them on Facebook? 
  • 4. Why isn't it realistic to market a new product using promoted tweets? How might a company gain followers on Twitter?

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Answer1 Feelings assume a critical part in influencing purchasing choices While purchasers might accept that their decisions are normal and legitimate feelings often guide and shape their buying condu... View full answer

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