Question: 1. How do news and PR articles differ? How has social media changed the landscape for PR professionals and journalists? How do you think print

1. How do news and PR articles differ? How has social media changed the landscape for PR professionals and journalists? How do you think print publications can continue to be profitable and successful in today's world? Use an example provided by the speakers. 2. Why is research so important in PR? Analyze the Zumba and Komen case study in your textbook. Do a current news search on this partnership (use most recent dates). Apply the RACE model to the

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