$1$ How do people find out about your company? What percentage of your business

$($approximately$)$ do you think comes through each of the following?

$●$ online advertising

$●$ word of mouth and referrals

$●$ mass mailing or emails

$●$ industry events $($e$.$g$.,$ trade fairs$)$

$●$ sales representative and cold calling

$●$ other

$2$ answer these questions.

$1$ What is the purpose of the letter?

$2$ Is it the first time the reader has heard from the company?

$3$ What does the writer send with the letter?

$4$ What is going to happen next?