Question: 1) How do we define and classify services, and how do they differ from goods? 2) What are the new services realities? 3) How can

1) How do we define and classify services, and how do they differ from goods? 2) What are the new services realities? 3) How can we achieve excellence is services marketing? 4) How can we improve service quality? 5) How can goods marketers improve customer support services

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