Question: 1 . How does an idea become an opportunity? 2 . What lessons can you draw from the stories of the different entrepreneurial ventures highlighted

1. How does an idea become an opportunity?
2. What lessons can you draw from the stories of the different entrepreneurial ventures highlighted in Applegate & Carlson's article?
3. Discuss the value gained by using Net Promoter Score (NPS). Do you see any potential pitfalls or issues with NPS?

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