Question: 1. How does an organization create a customer? 2. How can marketers use interactive and social marketing to convert needs to wants and ultimately build

1. How does an organization create a customer?

2. How can marketers use interactive and social marketing to convert needs to wants and ultimately build long-term relationships with customers?

3. Why is utility such an important feature of marketing?

4. What benefitsmonetary and nonmonetarydo social responsibility programs bring to a business?

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