Question: 1. How does P & G define innovation? 2. Describe some elements of the P&G innovation process. 3. What secrets of success did you learn

1. How does P & G define innovation? 2. Describe some elements of the P&G innovation process. 3. What secrets of success did you learn about launching innovative products into the market? 4. Why is senior management critical to success in leading the new product process

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