Question: 1. How does strategic customer management differ from selling? How is it strategic? Discuss your answer with examples. (10 Marks) 2. Discuss the importance of

1. How does strategic customer management differ from selling? How is it strategic? Discuss your answer with examples. (10 Marks)

2. Discuss the importance of the resource-based theory of the firm, in assessing company's strengths (and weaknesses). What are the key factors to evaluate when organisations are deploying resources, capabilities and competencies in a specific market or segment to create competitive advantage? (10 Marks)

3. Should business concern itself with non-business issues (e.g., the environment, genetically-modified foods, climate change)? If so, why? If not, why not? (10 Marks)

4. How can retailers practice the (co-)creation and delivery of value for customers, partners, and society- at-large? (10 Marks)

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