Question: 1. How does Supply-Chain Tech help Direct-to-Consumer Sales companies gain competitive advantages? 2. For companies like PepsiCo Inc. and Nike, who transition to e-commerce-

1. How does Supply-Chain Tech help Direct-to-Consumer Sales companies gain competitive advantages? 2. For companies like PepsiCo Inc. and Nike, who transition to e-commerce- what type of technologies and distribution tools as well as distribution channels did they apply to support it?

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