Question: 1 . How does The Ritz - Carlton service match up against competitive hotels? What are the key differences? 2 . Discuss the importance of

1. How does The Ritz-Carlton service match up against competitive hotels? What are the key differences? 2. Discuss the importance of the "Wow!" stories in customer service for a luxury hotel like The Ritz -Carlton. 3. What are the key aspects of The Ritz-Carlton corporate culture ? What role does the corporate culture play in enabling the company to deliver a superior customer experience ?

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