$1.$ How does the scripture below relate to what the authors describe as the "Essence of marketing" from Chapter $1?$

$$Do nothing out of selfish ambition or vain conceit. Rather, in humility value others above yourselves, not looking to your own interests but each of you to the interests of the others. $-$ Philippians $2$:$3-4($NIV$)$

The scripture highlights the importance of humility and prioritizing the interests of others over one's own, which talks to the essence of marketing discussed in Chapter $1.$

The principle translates into a customer$-$centric approach, where understanding and meeting the needs of customers take precedence.

By empathizing with customers and focusing on serving their interests, marketers can build stronger relationships and foster brand loyalty. Humility in marketing encourages listening to feedback, learning from mistakes, and continually improving products or services to better meet customer needs. Ultimately, aligning marketing efforts with the values of humility and prioritizing others' interests not only enhances business success but also promotes ethical behavior and genuine care for customers. proof read