$1.$ How has Red Lobster's positioning changed over time? Do the current ads reflect the repositioning that Lopdrup and his team envisioned when their efforts began in $2004?$

$2.$ What were the most effective elements in Lopdrup's repositioning plan $($initiated in $2004)?$

$3.$ Compute restaurant level profitability under the following scenario: The mix of patrons shifts with the restaurant gaining $2000$ new unique Experiential customers, but losing $1,000$ Indulgent customers and $1,000$ Frugal customers

$4.$ Should Lopdrup make Experientials the target segment and modify Red Lobster's positioning accordingly? If so$,$ how should he change its marketing mix?