$1.$ How may the new donor seating program $($discussed in below case study$)$ impact overall ticket

sales? Why would it possibly have this impact?

$2.$ Will increased donations offset any lost revenue from season ticket sales? How can the

University obtain these donations?

$3.$ What role does the team$$s on$-$field success seemingly play in season ticket sales?

$4.$ What other revenue sources will be impacted by a change in season ticket policy? If there$$s less

fans, does that mean less concession or parking spot sales? What could be a new source of

revenue the University uses to raise revenue?

$5.$ Should ticket prices be raised? If so$,$ how much? What are the PROS AND CONS of doing this?

There is no correct answer, but realize that while raising prices might increase short$-$term

revenue, it can also chase away fans and result in future lower revenue levels.

$6.$ Imagine you are developing a Budget for the new year for your University. Using the ticketing

information provided in the case study below:

o Determine the final total gross ticket revenue that you would include in the proposed

budget.

o Of this budget, how much revenue would be from season ticket sales?