1. How should an organization design its structure and culture to obtain a core competence

in manufacturing and in research and development?

2. Pick an organization like a restaurant or a department store and analyze how it might

pursue (a) a market penetration strategy, (b) a product development strategy, and (c) a

market development strategy.

3. What is the difference between a low-cost strategy and a differentiation strategy? How

should a differentiated biotechnology organization and a low-cost fast-food organization

design their structures and cultures to promote their respective competitive advantages?

4. Compare the competitive advantages enjoyed by a large restaurant chain, such as Steak

and Ale or Red Lobster, and the sources of competitive advantages enjoyed by a small,

local restaurant.

5. Why would an organization choose a corporate-level strategy to expand its value

creation activities beyond its core domain? Discuss how an organizations structure and

culture might change as the organization begins to enter new domains.

6. How and why do bureaucratic costs increase as a company goes from a multi-domestic to

an international to a global to a transnational strategy?