Question: 1 . How should Bumble plan the product mix for their brand ? 2 . The downloads for Bumble has not been very great, how

1. How should Bumble plan the product mix for their brand ?
2. The downloads for Bumble has not been very great, how would you explain the poor diffusion and consumer acceptance of Bumble ?
3. How would you explain the Indian consumer behaviour with regards to the dating apps in India?
4. What tools for evaluation should be used for Bumble in the Indian market ?
5. How would you explain the product life cycle for Bumble in the current scenario ?
6. Should Bumble change their segmentation, targeting and positioning for the brand to succeed in India ?

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