$1.$ How should Index communicate its value proposition to retailers?

$2.$ Assuming that you were in senior management at a major brick$-$and$-$mortar retailer customer of Index, how would you use or leverage each of Index$$s products to build your business, better manage costs, improve relations with your own customers, etc.?

$3.$ Still assuming you are a senior manager at a brick & mortar retailer, list the pros and cons for your company of cooperating in Index Connect$$s pooled data model.

$4.$ Index was created to give brick$-$and$-$mortar retailers the ability to compete with the d

atabase marketing efforts of major online retailers. List three database marketing activities and offerings pursued by major online retailers.$$ Explain how Index$$s suite of products & services provides brick$-$and$-$mortar retailers with a weapon with which they can compete directly with those offerings.