Question: 1. How, specifically, does marketing create place, time, and possession utility? 2. What is relationship marketing? 3. How is a marketing-oriented firm different from

1. How, specifically, does marketing create place, time, and possession utility? 2.

1. How, specifically, does marketing create place, time, and possession utility? 2. What is relationship marketing? 3. How is a marketing-oriented firm different from a production-oriented. firm or a sales-oriented firm? 4. What are the major requirements for a group of individuals and organizations to be a market? How does a consumer market differ from a business-to-business market? 5. What are the major components of a marketing strategy? 6. What is the purpose of market segmentation? What is the relationship between market segmentation and the selection of target markets? 7. What is a marketing plan, and what are its major components? 8. What are the major sources of secondary information? 9. Why do marketers need to understand buying behavior?

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