$1)$ How was BYJU'S able to create an uncontested market space? To fully answer this question, develop an eliminate$-$reduce$-$raise$-$create $($ERRC$)$ grid for BYJU'S $($see below for template$)$ highlighting key factors for each quadrant. Explain your reasoning.

Eliminate

key factor$($s$)$

Reduce

key factor$($s$)$

Raise

key factor$($s$)$

Create

key factor$($s$)$

$2)$ Use the insights from the grid above to create a Strategy Canvas for the test preparation industry. In your canvas, list factors of competition $($industry attributes$)$ on the horizontal axis. Then, create a value curve $($aka strategic profile$)$ for BYJU'S and an average competitor in the test preparation industry. You can use the attached ppt template Download attached ppt template$($Kim & Mauborgne$)$ or the Tableau template Download Tableau templateto create your strategy canvas. Use this website to refresh your knowledge of the strategy canvas and to see examples $($e$.$g$.,$ Apple's iPhone$).$

$3)$ Identify at least two tiers of non$-$customersLinks to an external site. that BYJU'S was able to attract with its blue ocean strategy. Describe the non$-$customer groups BYJU'S targeted and explain how the company was able to address these non$-$customers' main pinpoints. Hint: You can refer back to your ERRC grid to answer this question.

$4)$ Finally, what course of action would you recommend to BYJU'S CEO to ensure their sustained competitive advantage given the increase in the number of competitors in the EdTech space? Be as specific as possible with your recommendations. Make sure they are feasible and take into consideration available resources and time.

Instructions: Maximum Length and Format: $2$ pages, single$-$spaced, one inch margins on all four sides, $12$ point Times New Roman font. Reference and any tables and$/$or figures should be included at the end $($would not be counted toward the $2-$page limit$)$ and should follow APA styleLinks to an external site..

Note: APA style is only required for references and in$-$text citations. You do not need to include an Abstract or any other APA elements to your report.