Question: 1 . How would you assess IBM s performance over the ten - year period from 2 0 0 4 through 2 0 1 3

1. How would you assess IBMs performance over the ten-year period from 2004 through 2013? What aspects of IBMs performance are most noteworthy? In what way, if any, is IBMs past performance likely to translate into future success or failure?
2. Why did Palmisano adopt and communicate the 2010 EPS Roadmap in 2007? What were the key elements of the 2010 Roadmap? How did the 2010 Roadmap relate to IBMs strategic goals in 2007? Was the 2010 Roadmap successful? Why or why not?
3. How did IBMs 2015 EPS Roadmap differ from the 2010 Roadmap? How did the 2015 Roadmap relate to IBMs strategic goals in 2015? What should CEO Rometty and CFO Schroeter have done in May 2014: re-affirm the 2015 Roadmap or abandon it?
4. What is the impact of reinvestment, dividends, and repurchases on EPS and stock price? (See the Distribution Examples spreadsheet for help in thinking through this.)

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