1. How would you define the IKEA situation in the United States? What is your own experience...
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Question:
- 1. How would you define the IKEA situation in the United States? What is your own experience with the brand?
- 2. Do you think that IKEA is effectively communicating its global positioning in different countries? why?
- 3. Can you think of brands that are suffering from consumer detachment? Please provide at least two examples and explain why these brands are experiencing consumer detachment.
Related Book For
Understanding Cross Cultural Management
ISBN: 9781292015897
3rd Edition
Authors: Marie Joelle Browaeys, Roger Price
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