Question: 1) How would you describe the key differences between differentiation and positioning? Do businesses use both techniques? How businesses can select an overall positioning strategy,

1) How would you describe the key differences between differentiation and positioning? Do businesses use both techniques? How businesses can select an overall positioning strategy, present one example for each strategy;

2) Name and describe the five stages of the Product life cycle. Identify a product class, product form or brand that is in each stage.

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