$1.$ IDENTIFY A GLOBAL COMPANY $\mathrm{.}2.$ CREATE THE IFE MATRIX WITH RATING $($INTERNAL STRENGTHS AND EXTERNAL STRENGTHS$)$ AND WITH $($WEIGHT$,$ RATING AND WEIGHTED SCORE$)$ AND EFE MATRIX OF THE IDENTIFIED COMPANY WITH $($OPPORTUNITIES AND THREATS$)$ AND $($WEIGHT$,$ RATING, WEIGHTED SCORE$)$