1. Identify and describe the 4 elements that influence the 3 levels of strategy [15]

2. Describe and illustrate Porters 3 Generic Strategies in detail include Fig. 8.2 and an explanation of Fig 8.3 (SWOT analysis), plus (a) include brief descriptions of examples of each strategy as well as summarise the advantages and disadvantages of each strategy. [25]

3. Using an example evaluate each of the 3 the strategies after briefly describing each of the 6 criteria for doing so. [18]