Question: (1) identify as many ways as possible (e.g., demographic segmentation, geographic segmentation, psychographic segmentation, behavioural segmentation) McDonald uses to segment the market (2) develop a

(1) identify as many ways as possible (e.g., demographic segmentation, geographic segmentation, psychographic segmentation, behavioural segmentation) McDonald uses to segment the market

(2) develop a market segmentation strategy that targets at a new market segment for McDonald for the coming 5 years.

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