Question: 1. Identify Ryanair's distinctive resources & capabilities and analyse them using the VRIO framework to determine the organisation's competitive advantage. 2. Critically evaluate the VRIO

1. Identify Ryanair's distinctive resources & capabilities and analyse them using

the VRIO framework to determine the organisation's competitive advantage.

2. Critically evaluate the VRIO framework and discuss which other model or

framework could be associated to VRIO to overcome its limitations.

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