Question: 1 . Identify their primary direct competitors. 2 . Identify their primary indirect competitors. ( Hint: I m not looking for other airlines. ) 3

1. Identify their primary direct competitors.
2. Identify their primary indirect competitors. (Hint: Im not looking for other airlines.)
3. Finally, identify one latent competitor based on analyzing micro-environmental and
macro-environmental forces. Provide a brief explanation of why you selected the one
you did. Are there any actions you might take as CEO of Delta to address this potential
latent competitor?

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