1. Identify two core competencies that Amazon has been able to leverage in its Prime Video streaming service and explain, element by clement, how well cach competency satisfies the four distinct elements of VRIN. (24 points) 2. Based on your research, identify two areas of weakness that Prime Video presently exhibits, and advise Amazon as to how the firm can best address these issues. Your proposed solutions must be original and cannot include ideas that the company has already implemented or publicly announced. (20 points) 3. Amazon Prime Video faces competition from many opposing services, including HBO Max, Netflix, and Disney+. Select one rival service from these three competitors that you believe most threatens Amazon and thoroughly detail how Amazon Prime Video compares and contrasts, in terms of strategy (not simply features and pricing), to this rival. (28 points) 4. The streaming content landscape continues to evolve; but, thus far, some services have not yet realized their full potential. Prominent among these are Peacock and Paramount+. Choose one of these two services and devise four creative strategies that the company offering your chosen service can employ to differentiate its streaming service from that of Amazon. Each strategy should be original and innovative, meaning that you may not simply propose copying features that others have already devised (e.g. do not merely suggest "NBCUniversal should allow Peacock customers to buy prepaid subscription cards" or "ViacomCBS should bundle Paramount+ with cell phone service contracts"). Include in your response brief explanations of how each strategy can help the firm capitalize on particular market opportunities in order to gain a competitive advantage in the market. (28 points)