1. If a company uses previously collected data to answer their marketing research questions, they are using what kind of data?

Secondary Data

Primary Data

Tertiary Data

2. Maria is building a new house and has visited all of the appliance stores around Champaign looking for the best deal on a Freezer. On her search she has asked about the temperature, if it can stay in the garage or if it needs to be inside, and how long it would last. In this case the Freezer would be considered what kind of product?

Shopping product

Specialty product

Convenience product

Unsought product

3. Billie is considering buying a new mobile phone. She has always had Android phones that use a USB-C plug, and her stereo at home has a docking station where she can just set her phone into the stereo and it will play her music straight from her Android phone. She is considering to buy a new Apple iPhone, however she is worried that the iPhone may mean she has to buy a new stereo and plugs for an iPhone. This situation factors most into which of the 4 Cs of marketing?

Cost to Satisfy versus Price

The consumer wants and needs

Convenience to buy

Communication versus Promotion

4. Each week students come to physics class for different reasons, Summer comes to class to learn about physics, Morty comes to class because he thinks the professor is funny, and Rick comes to class for the comfortable chairs to take a nap in. If the professor were to segment this class, what kind of segmentation model should she use?

Benefits segmentation

Geographic segmentation

Psychographic segmentation

5. When Coca-Cola used its traditional Coca-Cola/Coke brand name with many of its new soda flavors, such as Coca-Cola Zero, Cherry Coke, Diet Coke, the Coca-Cola company was doing what? Choose the best answer

Brand extension

Brand dilution

Brand development