1. If corporate managers are risk averse, does this mean they will not take risks? Explain. 2. Discuss the concept of risk and how it might be measured? 3. When is the coefficient of variation a better measure of risk than the standard deviation? 4- Pabst Dental Supplies is evaluating the introduction of a new product. The possible levels of unit sales and the probabilities of occurrence are given. Sales in 20 40 Possible market reaction units Probabilities Low response. .10 Moderate response .20 High response .40 Very high response .30 65 80 a. What is the expected value of unit sales for the new product? b. What is the standard deviation of unit sales