1. If you had to classify the 5 principal competitive advantages of KFC in China, How would you classify them b order of importance? Which one would be the first most important, the second and so on?

2. In the majority of countries, Kentucky Fried Chicken internationalizes through the franchising model (either through Master franchising or direct franchising). Which could be the problem to grow only with the franchising systems in countries with high cultural distance?. Look at the problem that the Spanish frozen yogurt chain is facing at this moment in South East Asia (Singapore...). (Search in Google for these news).

3. How do you consider the degree of marketing mix adaptation to China? Does this type of Marketing mix adaptation allow KFC to maintain a global strategy in all its markets? How far should they go to localize their offerings?