$1)$ If you were a hospitality manager developing a marketing strategy, what statistics and other information from the article would you find most useful?$$

$2)$ Go to Chapter $6$ in your textbook and review the $6$ types of business travelers listed in the Case Illustration on p$.240$Targeting business travelers$.$

a$.$ Choose $2$ of them and further describe what you think are the characteristics, needs, and wants of these $2$ types of business travelers.

b$.$ Outline how you would market to these chosen $2$ types of business travelers. Briefly explain your marketing strategies for each type.