Question: 1. Illustrate with examples the difference between 'generic' versus 'product-specific' goals, in purchasing houseplants. (6 Marks) 2. Suggest ONE (1) target segment for houseplants using

1. Illustrate with examples the difference

1. Illustrate with examples the difference between 'generic' versus 'product-specific' goals, in purchasing houseplants. (6 Marks) 2. Suggest ONE (1) target segment for houseplants using VALST segmentation profiles and develop an advertising message for that target market. (6 Marks) 1. Illustrate with examples the difference between 'generic' versus 'product-specific' goals, in purchasing houseplants. (6 Marks) 2. Suggest ONE (1) target segment for houseplants using VALST segmentation profiles and develop an advertising message for that target market. (6 Marks)

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