1. Imagine company A, B, C, D & E are focusing on various techniques to create, and market the product to customers. Analyze the situation and discuss the concept used in each scenario. a) Company A is focusing to deal in products highly affordable and available. Which concept company is following? b) Company B is focusing more on product quality, performance, features and product improvement, State your answer. c) Company C believes in large scale selling and promotional efforts, which concept company is using? d) Company D is focused on customer satisfaction and fulfilling customer wants and needs.which concept company is using?e) Company E believes in customer interested as well society's long run interest. which concept company is using? 2. Imagine that KFC is trying to grow and expand which strategy they are going to use in each scenario? a) Kentucky grilled chicken line to add its traditional fried chicken line up. Which growth strategy does it represent? b) KFC is already selling Fried chicken in Franchises dealing in Islamabad but now focus is to increase Sales in the same market with same product, which strategy does it represent? c) KFC do not have any franchise in Taxila but now KFC is planning to enter in that market too, which strategy KFC is going to use? d) KFC is going to open a franchise in Taxila and will introduce Kentucky grilled chicken with traditional fried chicken. which strategy does it represent? concept company is using? 3. Read the statements and answer accordingly. a) AMMAR has tendency to screen out the information and focus on specific aspect or information while ignoring other aspects. Please state the characteristic effecting Ammar's behavior. b) Faiza always scan and interpret information which can support the concepts she already absorbed & believes in. Please state the characteristic effecting Faiza's behavior. c) Nadeem remembers all the good points or the information about the brands he likes but forgets the good points of competitions State the factor effecting his behavior. Principles of Marketing e) FAHAD is quite influential person and good speaker, company X is offering Fahad to represent them. which strategy company is going to use for marketing