1. In 2003 Cadbury Schweppes became more diversified albeit relatedly when it acquired Adams Confectionery, a leading manufacturer of chewing gum. Was this a justifiable move? Why? Why not? Has it turned out to be a successful strategy?

2. Enron and Tyco are two US companies that pursued high growth strategies which ended up with senior executives being prosecuted. Were the failings ones of poor strategic choice or simply individual greed?