Question: 1. In 2006, Blockbuster introduced Total Access Program which allowed Blockbuster Online subscribers to exchange their DVDs at store locations as well as by mail.

1. In 2006, Blockbuster introduced Total Access Program which allowed Blockbuster Online subscribers to exchange their DVDs at store locations as well as by mail. Obviously, this program created great advantages to Blockbuster in the competition with Netflix. However, when Blockbuster transformed its business model to online streaming service, it faced a serious dilemma. What was the dilemma? Use no more than 4 sentences.

2. What is dual-class equity structure in Google? How does this help Googles competitiveness? Please use no more than 5 sentences.

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