Question: 1. In 2008, P&G's GBS started looking for Bl software to provide a flexible BI tool to its decision-makers and facilitate access to real-time data.

1. In 2008, P&G's GBS started looking for Bl

1. In 2008, P&G's GBS started looking for Bl software to provide a flexible BI tool to its decision-makers and facilitate access to real-time data. Explain how P&G went about implementing the BI tool? (10 marks) 2. Explain how P&G used consumer-behaviour data to forecast orders worldwide to cut its distribution costs? (10 marks)

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