1. In a brief essay explain what is a propitious niche. Provide an example of a firm that has been able to occupy a propitious niche successfully.

2.In a brief essay, address the following. The two basic growth strategies are concentration on the current product line in one industry and diversification into other product lines in other industries. What are the advantages of both strategies? Provide examples of one company that had pursued a concentration strategy and one company that had pursued a diversification strategy.

3.In a brief essay identify an international company (that conducts business in multiple countries) and conduct Barney's VRIO test on the company. Briefly explain how the selected company rates (strong, moderate or weak) on each of the VRIO factors.

4. distinguish between a market development and a product development strategy. In addition, provide an example of one company using a market development approach and another company using a product development approach.

5.In a brief essay consider the following: "According to a study by McKinsey, the average life span of a S&P company has dropped over forty years since the 1950's, from an average of sixty-one years to less than eighteen years today" (Simon Sinek, 2019, p. 22). Reflecting on ideas presented in Chapter 11 as well as other ideas presented in our course, how can a corporation's life cycle be extended?