1. In a paragraph or two, discuss two tactics that businesses can use to improve the value they provide to customers

2. In one paragraph, name and briefly describe two specific costs that might be included in the total cost of ownership of an online business initiative.

3. Early online businesses had to raise large amounts of money to launch their operations. Today, much less money is required. In a paragraph or two, explain why this change has occurred.

4. In a paragraph or two, outline the funding options available to a small business owner who wants to open an online store.