1. ) In Chapter 8 we discussed the 4 classifications of consumer products. List and explain 3 of the 4 classifications.

2.) In Chapter 9 we discussed marketing throughout the product lifecycle. Name and explain the 4 stages of the product lifecycle.

3.) In Chapter 10 we discussed Break Even Analysis. Define fixed costs, variable costs, and how they are used to determine a break-even point.

4.) In Chapter 11 we discussed distribution channels. Describe advantages and disadvantages of intermediaries in the channel.

5.) In Chapter 12 we discussed the merchandise mix. Define merchandise breadth and depth as used in classifying a retailer by merchandise mix.

6.) In Chapter 13 we discussed the communications model. Describe the how communications from source to receiver including message medium and noise.

7.) In Chapter 14 we discussed advertising and public relations. Define, compare and contrast advertising and public relations.