1.

In Engineering, we are predicting the potential failure utilizing FEMA's. In Marketing we are acknowledging these failures as we cannot predict success

Group of answer choices

True

False

2.

Segmentation can be divided into two categories. First is "Identifiers", firms try to pre-establish before any data is collected. Some call these "posteriori" variables, or after the fact which is a clustering approach. Another word for this is Micro-variables.

Group of answer choices

True

False

3.

According to WTO services now account to over 20% of goods purchased around the globe.

Group of answer choices

True

False